Fizmat merch was conceived not as clothing, but as a carrier of identity.

The phrase State of Mind captures a distinct mode of thinking shaped within the phys-math environment: discipline, ambition, high internal standards, and a sense of belonging to a community.

The project’s core objective was to strengthen unity and pride in the school — to create a visual anchor that operates on the same principle as merchandise from leading universities. This kind of merch connects alumni across different years, builds a durable identity, and remains relevant beyond temporal trends.

The project’s visual language was developed with restraint and confidence — without excessive expression, yet with a clear character that reflects the environment it was created for.

Within the project, we took on:

— concept development and strategic narrative framework
— product design and an integrated visual system
— selection of cuts, materials, and colour palette
— selection and testing of application technologies (including screen printing and prints)
— oversight of production, quality, and deliveries
— logistics coordination and final release